Reports forecast that PC games will generate $37.4 billion in 2020, up from the previous forecast of $36.9 billion.
Games on mobile will generate $86.3 billion in 2020, up from the previous forecast of $77.2 billion.
Games on console will generate $51.2 billion in 2020, up from our previous forecast of $45.2 billion.
Turns out that there is incredibly valuable data ready to be mined for to learn the emotional feedback from all these users chatting up your game and studio online.
Trends Changing Gamer Expectations
Inclusivity is a growing trend, and game developers are trying to put more diverse characters in their storylines. The Sims 4 can be considered as one of the most inclusive games in the industry today, because it gives the players the freedom to create their own avatar with varying skin colors and other features. This trend of inclusivity will definitely generate an emotional reaction from which are related to custom avatar like language; talkAItive can quickly find these utterances.
Ratcheting up the hype for upcoming games is becoming more common these days. Trailers for new games are being shown at E3 and other related gaming conventions. Announcements are being uploaded through online channels like Nintendo Direct. A lot of websites are publishing information about the new games, and YouTubers are increasing the hype by sharing theories about the upcoming games. talkAItive is especially adept at looking, processing and learning from all the chatter that is generated from these hype events.
Consumer Behaviour Has Changed
U.S. consumer spending on video games is projected to reach $13.4 billion in the combined November and December 2020 holiday period, an increase of 24 percent when compared to a year ago. However, these forecasts need to be re-thought from the perspective of changed norms for the consumers.
A surge in video game players and engagement is expected as people stay home over the holiday months and demand for new content will only rise.
It will be crucial to have the ability to track sentiment to a time scale, channel and specific emotional contexts. Manage negative feedback or understand how a product launch is received. If a contentious story has broken in connection to your game, you will be able to see the exact feeling of your consumer base during the 48-72 hours after it has happened. Respond smarter and faster with your finger on the pulse of public opinion and not just engagement.
With larger communities than any country in the world, social media platforms like Youtube, Vimeo and Twitch account for hundreds of millions of reactions per day. Extracting insights from this data is a substantial competitive advantage, which is why many companies are turning their attention to AI-powered sentiment analysis.