talkAItive's BLOG

Geo-Spatial Sentiment Analysis for a Leading Fast Food Brand with talkAItive

by Vibhu Bhan

Geo-spatial sentiment analysis is a method of mapping sentiment data to specific locations. This technique can be used to monitor public opinion on a wide variety of topics, such as brands, products, or people, with the unique capability to identify how sentiment differs by geographical location.

Are You Using Emotions To Manage Your Customer Experience?

by Vibhu Bhan

Many websites proudly showcase four to five star reviews on their website across all the reviews received. This was an excellent ploy but the expectations have moved forward.

Are Emotions Missing From Your Marketing Research And Strategy?

by Vibhu Bhan

Continuing from the previous post, this post will focus on specific aspects of applying talkAItive for marketing research and strategy development and validation. Due to the proprietary nature of the engagements, we will have to obfuscate certain details but the overall application would be similar for any given client.

Why Measuring Emotional Value Is Key For Improving Your Net Promoter Score (NPS)?

by Vibhu Bhan

Welcome to our experience series, and this is the first in that sequence :). Our Board Advisor told us that 2021 will be a defining year for us and the summer of 2021 was definitely one. We were able to work with a range of Retail and SaaS services based clients through critical partnerships which are still being established and formed.

NSS - Net Sentiment Score

by Vibhu Bhan

NSS - Net Sentiment Score enables a new range of analytics across the organization to help learn the “Voice of Customer”. We believe that just counting how many times certain words were uttered does not give you the exact context related to a given sentiment. It requires understanding the context, products, activities weith sentimental value that users have mentioned online.

Best In Class Sentiment Analysis

by Ravi Bhanabhai

When it comes to sentiment and emotions knowing how someone is feeling can be an invaluable tool; when, it’s correct.

Software Speedups

by Ravi Bhanabhai and Luke Liu

To meet all the requirements our clients may have including fast turn around times we challenged our engineering team to focus their efforts on creating a major speed improvement.